5 Simple Steps for Writing an Effective Classified Ad

Pusi Munthali May 25, 2018 2 Comments

5 Simple Steps for Writing an Effective Classified Ad
You’ll find classified ads almost everywhere which makes it important for you to know how to write an effective one. Let’s say you have something that you wish to advertise. You are selling off something; it could be a real estate property, product or service and you are thinking of a means to promote it.

A well-written Classified Ad on Advertising Dar might just be the thing you need.

Classified ads are short, inexpensive and a quick way to reach your audience. Whether you’re advertising online or on a print publication, as is the case with Advertising Dar you must use the right language, layout and information to motivate people to respond to your Ad.

This is how you can do that:

1. Be Concise

No need to get wordy or use flamboyant words if the aim is to catch people’s attention and have them call you back in a matter of minutes. Make sure your ad has all the necessary details for the reader like specifications of what you are selling. If it’s a house is it a bungalow, a storied house, how many rooms and bathrooms are there? Mention the location of the house you are advertising. Give your contact details (cell phone, social media pages etc.) and anything else that will make it easier for the reader to make a decision to contact you.

2. Structure, Structure, Structure!

Every good Ad has a structure that you must follow; Headline, Opening line, and Contact Info. Do not just follow the said structure mentioned here but rather make sure you come up with an attention-grabbing headline. This is the most important part of a Classified Ad so spend some time thinking about the one benefit of your product or service that is likely to grab the readers’ attention. Then move on to the main body where you’ll tell your audience in detail about the product or service you are advertising for. Will it save them time and money? Will your product improve their health? Stick to the benefits that your product or service will provide to prospective customers.

3. Research and Improvise

Look at other Classified Ads and judge whether you would call them back. What do you like or don’t like about those Ads? Compare those with the ones on Advertising Dar. What is the tone like? Is it conversational or one-sided? Do this as a means of gauging what your audience might want.

4. A picture is worth a thousand words!

I am sure you’ve heard that expression before. Well it’s true. At Advertising Dar pictures play a big part in its success as the number one advertising publication in Tanzania and determines whether your classified Ad would get responses or not. Plus it’s easy! You only need to take a few quality pictures of what you plan to sell. And upload the photos to your computer. It would be a great idea to use a photo editor application to enhance your photos if you can.

5. Select a publisher with real impact

This goes without saying. You might have created a great advert that can make people respond in seconds, but what’s the use of your creativity if that Ad is published in a forum that barely has an audience? It has to be a publication/platform that your target audience reads or visits regularly.

In other words; what better platform than Advertising Dar?!

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